About us

We make brands impossible to miss.

We put brands in the places where people live, shop, connect and make decisions.

Since 2013, The Media Factory has been creating impactful out-of-home media opportunities that connect brands with audiences in some of South Africa’s most influential retail and lifestyle environments.

Why we exist

Being seen is only the beginning.

In a world competing for attention, location matters. The right message, in the right environment, at the right moment can turn visibility into meaningful engagement.

OUR STORY

A Legacy of Impact. A Future of Possibility.

The Media Factory was founded on a simple belief: great brands deserve to be seen. Today, we’re a trusted strategic partner, helping businesses expand their reach and maximise their marketing investment.

With years of industry experience, we combine media expertise, innovative thinking and a hands-on approach to help brands navigate an ever-changing advertising landscape.

13+

Years of industry experience

500+

Projects successfully delivered

120+

Brands Supported Across South Africa

Why choose us

We understand people.

Having worked with hundreds of business owners, CEOs and marketing managers over the past 13 years, we understand their frustrations and know how to reach the right people.

Get started

Strategic First

We don’t guess where your audience is. We use audience insights, research and analytics to reach the right people in the right environments.

Results-focused thinking.

Every recommendation is made with one objective in mind: delivering maximum value and measurable impact.

Maximum Exposure.

With access to prime and iconic media sites and advertising opportunities across South Africa, we help brands connect with audiences.

Trusted partnerships.

We view our clients as partners. Your success is our success, which is why we focus on long-term relationships built on trust, transparency, and performance.

Meet out leaders

Our pioneers.

Alan Kietzman

Founder & CEO

Kyle Haffenden

Head of Technical

Michael Land

Head of Studio

Taryn Conolly

Head of Client Relations

Tasha Visser

Head of Operations and Projects

Core values

What

Drives Us.

Quality

We pride ourselves on giving our clients the absolute best, from premium site locations to flawless service execution.

Vision

With your brand's unique goals in mind, we engineer the best tactical solutions to suit your specific needs.

Commitment

We are relentlessly committed to bringing out the best for your campaigns across all of our prime locations.

Heart

We have a dynamic, dedicated team that always puts their heart and soul into our client offerings.

Spend Efficiency

We strive to ensure your brand gets the maximum "bang for your buck," optimizing your budget for ultimate reach and ROI.

Innovation

We are always seeking fresh, innovative ways to bring your brand to life in the physical and digital landscape.

Case Study

It has been a pleasure working with you and The Media Factory team. You have consistently demonstrated a strong understanding of the OOH landscape, coupled with a proactive and solutions-driven approach. Your responsiveness, attention to detail, and ability to deliver within tight timelines have made collaboration seamless.

The Media Factory has proven to be a reliable partner, always willing to go the extra mile to ensure campaign requirements are met and executed effectively. I would highly recommend you and the team for the professionalism and commitment to delivering quality OOH solutions.

WPP Media – KFC

Our Vision

To connect brands with people through strategic, impactful media experiences that turn everyday environments into opportunities for meaningful engagement.